Company Profiles & Strategies

The report contains in-depth, individual vendor profiles, each analysed using a detailed and consistent criteria to facilitate your competitor analysis and benchmarking activities:

• Company Overview – financials, shipments and regional analysis
• Product Portfolio – product launches, penetration and operation system (smartphone) strategy
• Strategy – production strategy and corporate alliances.

In addition, due to the importance and influence of the top five vendors, a detailed SWOT analysis is provided for each.

All the companies profiled

Top 5 vendors:

• Nokia
• Motorola
• Samsung
• Sony Ericsson
• LG

Other vendors:

• Apple
• HTC
• Huawei
• Kyocera
• RIM
• Sharp
• ZTE

More profiles

Other important companies in the handset value chain are reviewed to give you a complete picture of the key players:

OS Platforms:

• Symbian
• Microsoft
• Linux
• Android
• Apple OSX
• Blackberry OS
• webOS

The ODM market:

• Arima Communications
• Compal Communications

EMS providers:

• Flextronics
• Foxconn

Chipset providers:

• Broadcom
• Freescale
• Infineon
• QUALCOMM
• ST Ericsson
• Texas Instruments

These expert investigations into the strategies that are being deployed, by whom, and to what effect will hone your market knowledge and help you to develop credible and competitive business plans for your business.